Accredes
mhosneezaman | Fri, 10/18/2013 - 05:24
Brief from client
The company has three areas of acrivity:
1 Consulting
2.Talent management (recruitment, recruiting, training)
3 Transactions (help companies Bern imitate, but also as an insurance activity under insurance transactions.
Target group are banks, insurance companies, reinsurance, large corporate,
Contact base: many contacts and board level under Executive (divisional and department heads). Therefore, a very serious appearance is required.
3 Comments
I would recommend you to use a sans serif font, to go more with the white slopes.
I agree. The terribly kerned serif type is ruining an otherwise viable logo.
Top mention three main services. Why instead of making four divisions in the isologo with the lines you do three? Moreover typography is not good, you should follow the recommendation of other uses a san serif. The color I have nothing to criticize is simple and not annoying but overall I think the logo should be more compact, there is much space between isologo and typography.
Sorry my bad english.