Advanced dental training
ccrudden | Mon, 03/05/2018 - 13:31
Brief from client
A brand needed for a dental training provider. Looking for something that will help make them stand out from crowd - as an innovative disrupter, in quite a dated industry.
Using a series of simple shapes to form a loose square shape (complimenting 'square' in the name), but the hidden gem is the tooth shape seen in the negative space.
Does the negative space tooth work? Do I need to add more detail or should I keep it simplistic?
4 Comments
This is BY FAR the best version and the one to work with.
I like the clean font and the tight tracking, with dental in a lighter version.
The only things I can suggest at the moment are perhaps try using one color for the outline of the tooth (and yes you can see it's a tooth, I saw it before clicking on it). Or perhaps try taking the blue and just using 2 shades.
Next, I am on the fence if the S is floating in the negative space ready to fall down, or it is ok because it is close to the Q.
What you might try is making the tooth a tad bit smaller and moving the "square" to the right a bit so the S sits more where the Q is and have the Q extend down on the opposite side of the tooth. IDK you'd have to toy with it.
Technically, although I like the offset text you could move root and dental into the left a bit and square to the right so they are stacked, this may help the S not to be floating.
Nice job. Definitely go with this one. Oh, and you could move the © to the bottom of the text.
Thanks for your feedback, glad to hear you like it. Those are some helpful suggestions, I will try out some of those ideas. I definitely think there is some fine tuning still to be done.
Yes, I agree. There is some fine tuning, but you almost have it. Remember don't "overwork" it so it becomes confusing and loses the simplicity and clean look.
You could toy with the shapes that make the tooth but only a bit. IMO.
By the way what font is that? The lowercase t has thrown me off!!!
Definitely my least favorite of the three.
The simplicity and memorability of version 2 is totally lost with this one. I didn't really see the tooth in the negative space until I read your intro. I like the train of thought behind it, but I for one don't think it's really working here.
The very first thing I saw was random bits floating about, with that very irritating proximity between that blue triangle and the U of "square".
Maybe with a bit tighter composition it could be salvageable, but it will never beat version 2! #Teamversion2