Alianza Arboles
Mayda. | Fri, 10/26/2012 - 16:57
Brief from client
Logo for a non-lucrative organization that gather people with the aim of planting and protecting trees. Alianza Arboles means Alliance Trees
Logo para una ONG que reune personas para plantar y proteger arboles.
7 Comments
The icon is working much better, I just think the scale/size relationship between the name and image is a little wrong (symbol too big).
Contours shoult be smoother and better defined, especially in the crown. symbol should be smaller and with more oumph. Try adding some effects, but i might regret that later...
I really like the idea and the symbol. But I think it needs more like Hueroth said. I like simplicity and the overall shape of the tree, but need more refinement. I think the brown color, although literal, makes it look kind of cheap. I'm wondering if there would be a way to make the arms and hands look more like bark/branches so that the revelation that they are nurturing hands is a bonus when discovered. This is a very good start!
This one is getting better.
Don't you like to make a more simpler symbol?
About colors, i think they're lacking of sophistication, they look as they were chosen to illustrate something to kids in a boring school.
If you like to work in the symbol i recommend to simplify it too.
Your typography should be better proportionated against the symbol (a smaller symbol and bigger typo), this because the name looks very weak right now.
Hope this helps you.
This is much better, but try to make the symbol smaller, and maybe the hands a bit thinner at the base. try also to make the tree crown smoother. as for the colors try black for the words.
I bet when you got the idea, you thought to yourself : "how did I not think about it earlier?!" =)
You are definitely on the right track, though, in my opinion, it is far from finished.
The foliage still look too random. Keep working on it so it is visually pleasing.
Same with the font. It's too basic, too plain. Don't hesitate to check some font sites, like typophile.com or losttype.com
Anyway, keep it up!
Much better than the previous versions. Now what you need to do is to work on the details: make the contours smoother as hueroth wrote, make the hands nicer, change the colors to something less harsh and find a good font.