Awerides
pratik_chirania | Fri, 07/15/2016 - 08:16
Brief from client
Yellow color, Indian Enfield bike symbolism, Self Drive Rental Service
Client conditions:
Cant change the bike handlebar, he liked it too much.
Cant edit the yellow, and black.
8 Comments
This seems like a starting point, it still needs some work. The license plate is huge compared to the bike! Its awkward- like 2 symbols competing for attention. The flames are a bit weak, it appears they were poorly traced as well. Where the bike meets the license plate is awkward too, as well, some lines are in front of it (right side) and some are behind.
You should probably focus on ONE element that is strong to represent your company. Do some research on similar companies.Sketch. And avoid using or tracing clip art! Sorry- but its back to the drawing board =)
Good luck!
too complex. think about simplifying every element. I'd carry the tagline underneath the plate, featuring only the name in there. get rid of the stroke on the flames. etc.
Thank you for the input.
Tried putting the tagline under the license plate, it looked like an orphan there, having nothing to do with the rest of the image. Tried stylizing it into a text fitting into a handlebar, but the client wanted clean text.
When i got rid of the strokes on the flames, they seemed not to be visible in the white background.
Yes, I agree with my peers here, this does look too over-complicated.
Maybe you can do something with just the handlebars. Flames are one of those things where most people assume just using them adds so much more of a "badass" factor, where anymore it just feels superfluous. I'd just ditch the flames and the license plate and make really awesome looking handlebars.
Font needs to fit the theme more, too. Look up biker fonts, you should be able to find something that looks more thematic.
Keep at it!
Did you create all the elements yourself? I have to ask because this logo looks like an amalgamation of different graphic styles.
I did create all the elements separately, using reference images.
Could you please expand, is the amalgamation coming together or not?
No, it doesn't. These elements don't really graphically mesh together. You need to simplify this logo and get rid on the non essential elements.
Two things would like to bring on top of what has been said : 1. license plate on a motorcycle never displays on a front., 2. handles grooves are done in a style that leans more to a samurai's sword and needs to be smoothed.