Bark Nouveau
M@ | Wed, 07/20/2016 - 16:19
Brief from client
To create a logo for a company selling organic dog food.
they would like the the logo to be in the style of old beer mats and vintage looking.
Include an image of a wolf or dog that doesn't look too angry
So based on the brief this logo was right up my street! I look forward to your comments. Thanks
8 Comments
Here is a couple of other ideas too:
I like the overall idea you're going for, but it seems to contain a few clashing styles. Is it supposed to be grungy, or clean and orderly? Also, I'm not sure I like the lines around the edges. I would simplify a bit here.
Among your other ideas, the first two look better.
good point about some parts being grungy and some not. I think that the final version will end up with a slight grunge effect running through the whole logo but for the moment i just wanted to see what the thoughts were on the overall design and layout.
I must also add that I will end up re doing the wolf in the middle properly at some point, the one that is there at the moment was just to fill the space
I was going to call it into question, since it looked a bit clip-arty, but I wanted to give you the benefit of the doubt :)
I am quite fond of this!!! I think your pup is smirking, but that's ok! lol I am also a fan of the rounded version (#2) that was uploaded.
My only comment would be the way the tagline looks warped into a curve and not perfectly curved as it is in the rounded version. I think you should fix that.
I'm also playing a bit of devil's advocate- because to me the elaborateness I would usually say simplify, here I think it works. Especially in packaging, you can get away with more of that. I like the extra lines and embellishments. I vote keep em!
Good work on this!
Great start, I agree with Kill though there are a few clashing styles that need to be resolved. On the alternatives I feel the second and third ones are better solutions because the dog head is easier to visualize, on the black backgrounds it is a little lost to my eye.
I agree with most of the above, but it should be said that the word "nouveau" means "new", and in that context I think it's a bit odd to use a retro style illustration.
Well, it's also an art style that is in reference to organic, elaborate curved shapes.