A custom furniture company specializing in clean designs that honor the raw material.
Thank you for all of the constructive feedback! I'm really pleased with where this is heading.
These are great!
I really like #4 because it reads so cleanly.
#1 hits the name brand a bit more because it's slightly larger and feel more structured to me.
My gut says something is up with the symbol down on #3.
I might either
1) try to match the length of the dangling "s." That is to say only make the icon go up horizontally as much as the last letter goes out vertically. Just to create more of a 'stable' structure.
2) lean into the instability more by making the icon bigger
I was wondering if you went in the direction of a "hat tree" for #3 as a variation of the symbol if that would speak a bit more to the "furniture" side of their business? Just a thought.
Keep it up!
Yes, this is looking really good now!
For me, #2 should be the default composition. #4 is an alternate composition depending on the environment the logo is in.
I love #1!
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