Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

Canal Cycle

Brief from client 

A bicycle hire company in Amsterdam would like a custom logo design. Canal Cycle is situated in a popular tourist area within the city & would like to appeal to visitors with a strong & modern, typographic logo. They would love a logo using custom type, so be creative & bold!

Target Audience: City Cyclers

This is a brief from a website called briefbox which has a lot of practice briefs. I am new to logo design so I thought it would be good practice to start there.

Going on the reference and the brief provided I created script lettering with thick lines and not too much contrast between them, which to me stands out and shows boldness. Also I tried to achieve that modern feel with the script.

I am new to logos and eager to learn so please don't hold back.
Thank you

So going on the critiques I received, I tried to make it more of a mark to stand on its own and also create a cohesivness in the line thickness.

I added a bicycyle rim, sort of the older style 8 spoke ones, I did not want to add the tires around it I felt it was a bit too representational.

7 Comments

Ladouceur97's picture
1 pencil
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Absolutely beautiful!

I see this as a mark not a logo, something that will last for years.
All I would really do is just clean up some of the letters and make them more neat.

Well done!

Ladouceur97's picture
1 pencil
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Oh sorry I forgot to rate :)

And also i would like to see a version with the tire.

JonAtkinson's picture
217 pencils
Idea
updown

This is shaping up nicely but I do see some areas that could be refined. The ligature between the l and e in cycle looks a little rough and could be smoothed out to have more of a natural flow. There's a little bump inside the loop on the y. The other things I see are the breaks in the rim look too squared off. I would contour these more to fit with the letters they end around.

This is looking pretty cool though.

Ladouceur97's picture
1 pencil
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Yes I agree

j.o.y's picture
238 pencils

You need to look at the loop on the "y" and the connection between "le" in cycle. I like that you are trying to vary your lettering a bit, but it still needs a bit of refining. This is an improvement, keep working on it!

Shawali's picture
1375 pencils
Idea
updown
Symbol
updown
Typography
updown

Yup, this works very well. The hand made word mark is far from being perfect, but that what makes it thrive!

Now, the symbol needs some more work. Mainly because it's too clean as opposed to the beautifully flawed word mark. You need to make it graphically more consistent.

Good job so far, keep it up!

MattV's picture

Thanks a lot for your critiques I will take them and see what I can do

Version history

  • Version 1

    • I 100%
    • S No votes yet.
    • T 0%
    • C 100%
  • Version 2

    • I 100%
    • S 33%
    • T 100%
    • C 100%
  • Version 3

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.
  • Version 4

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.
  • Version 5

    • I No votes yet.
    • S No votes yet.
    • T No votes yet.
    • C No votes yet.
  • Version 6

    • I 100%
    • S 0%
    • T 100%
    • C No votes yet.