Brief from client
Logo for my firm promotional gifts company.
Elle represent the letters that are my first name - edson, my wife - luciano; with my second child - lucas: and my first child - edson. How created after, the born arthur (the third son), put the crown centralized (king arthur).
The intention is to create an idea of freedom, with the letters "e's" flip, like wings. Imagination loose.
The letters "ls" is, if in reference to close "down to earth", organization, discipline. So basically wanted to say: "liberate your imagination, but keep feet on the ground" ... I think that's it.