Forced Motorsports
techwerkz | Fri, 01/31/2014 - 06:03
Brief from client
Logo for a motorsports company. Needs to incorporate a turbo.
So first things first, I feel it's unfinished or just something is off.
The red needs to stay as a primary, and the turbo color can be changed. I am completely not sure on the color of motorsports or even the font. The turbo itself has a dimension that I matched with Forced (or attempted too), but I am not sure if I should do the same with the motorsports.
I have gotten good critique from the client, but I am not happy with it personally.

6 Comments
I think for starters the black swoosh needs to go, a bit dated. I would personally get rid of the turbo kit in the word 'Forced' and just have it as 'Forced' in the current typeface, as it kind of muddles your focus on the word. It could be more subtley integrated somewhere. Maybe tone down the red slightly so its not as garish and scale down the word 'motorsports' so it fits under 'Forced'. It has potential for development, I would perhaps add a metallic more detailed feel to the typeface, as at the moment it looks a bit out of place for this industry...
Swoosh is definitely superfluous.
I would try motorsports in a simple sans serif font.
The turbo clip art will always make this logo look a bit dated. Maybe try a simpler stylised version of a turbo.
I would also use a less dated font for 'FORCED'. Do a quick search for motorsport fonts and there will be lots of inspiration for you.
I've pretty much asked you to start again, so sorry, but I hope it's useful.
Starting again is always an option. Design is design, and I value the opinions of others. I quickly did this, and I feel with a little more tweaking I could make this even better.
Here is a rough draft. I feel the fonts are bit more modern, and a simple sans serif is definitely a good idea for motorsports.
Since both owners have newer Mustang's, and their primary audience will be selling Mustang aftermarket parts, the mustang silhouette is another option. If I can fit in some sort of resemblance of a simplified turbo design I will. I just want to keep this clean.
Thanks again. Let me know.
Can you tell me what font is used for "FORCED"? Can't find it anywhere!
would super appreciate it, if you don't mind!
Much better!