Granite Doctor
ErinsSonicYouth | Wed, 03/07/2018 - 16:08
Brief from client
So I did a Granite Guys logo a few months back, and the same guys are doing a spin-off business called Granite Doctor. Except this time, only the one guy is going it. They've specified they want black and red instead of black and blue (I would have chosen more medically driven colors)
4 Comments
Accompanying Granite Guys logo. I posted the wrong version last time.
The State Park series you designed were amazing, world class in my opinion. These, not so much of a fan, sorry.Type's nice with maybe a little more attention to the kerning on the strapline. Personally not a fan of the colours, maybe tone them down a bit, grey & burgundy for example? Not even sure if this requires an icon, maybe just a logotype?
I think the font may be holding back this logo. I can't quite put my finger on it, but it just doesn't vibe right. Re-working the type may lead you to other iterations of the logo as well - I think you should follow them as they come up!
I'm excited to see the progression of this mark!
I'm still having a problem with the symbol. These two heads are way to obviously duplicated and mirrored. That's a major turn off for me. Are these two guys identical twins? Even then, I'd find a way to make them more distinctive. Right now the symbol looks way too simplistic for my taste.
I'm not a fan of the font work either. The cracked "Granite" just complicates things and gets in the way of a good legibility. Also, the main font and the subtext really don't compliment each other (remember: narrow + extended = love, thin + bold = awesomeness)
Overall, I feel this logo lacks that organic feel I would expect for this type of two people ran, brick and mortar, artisanal shop.
Keep it up!