Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Search and download vector logos in AI, EPS, PDF, SVG, and CDR formats. If you have a logo that is not yet present in the library, we urge you to upload it. Thank you for your participation.

iomaio

Brief from client 

Lettering for my new domain. I wonder what the word "iomaio" in different languages, or what the association calls.

I tried to write a capital "I". Deleted all the lines. Corrected the stroke width.

12 Comments

godoval's picture
76 pencils

Here are the options a capital "I". Which version is more like a "I"? Welcome any advice and criticism.

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

The middle right treatment works best imo.

godoval's picture
76 pencils

Like this?

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Mmmh, now I see another problem. This o needs to be counter weighted and the new I doesn't really do that. Maybe you could try to remove the tail. I would also a try a lower case i.

godoval's picture
76 pencils

Tried to make the "i" in lower-case

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Works.

I'd put a bit more space between each elements.

But it's looking fine =)

Ride Maniac's picture
1 pencil
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

bottom left - the idea is good, a little modify

silverdye's picture
1 pencil
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I agree with Shawali. Since the word Iomaio is not immediately recognizable for most people, simpler is better. The version you chose originally looked a bit like Tomato at first glance! It's a beautiful design, but it evokes history and legacy as opposed to cutting edge graphic design - but that may be your style. I'd assume most clients want to look cutting edge, however - even museums nowadays! Also, Est. 2013 seems tongue in cheek to me.

godoval's picture
76 pencils

Thanx a lot for advice, silverdye! What does "tongue in cheek to me"?

Shawali's picture
1379 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

It means it's bit of a joke. Generally, mentions like "established XXXX" is seen on old logos but it can be see on more recent company.

It's not really bad. It can be understood as you're new into the business, but you have some experience already.

But it's more of a trend that anything, really. Which I like, but I fear that'll come to pass.

M@'s picture
345 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

The one that works best for me is the one you've chosen but i still dont think its quite right. I think the one Shawali pointed out looks to much like a J. I prefer your last version in the badge style to this one too!

Ride Maniac's picture
1 pencil
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

not bad

Version history