Label Clothing r2
JNF Design | Fri, 03/23/2018 - 03:52
Brief from client
Label is a clothing and art company that will sell the best designs on the best fabric for the best prices. Many releases will be highly limited editions.
STEALTH. I think I've finally finalized the finished logo for LABEL. The main use of this will be to be printed on stickers and handed out. For general use, the text will be removed. What do you think? Will it be too subtle?
7 Comments
I've also done an alternative version that's a little brighter, here. Thoughts on kerning?
This version is not great. Hard to read, cant tell what it is or what it will portray. Says you will offer highest quality everything at low prices, try to convey that in some way shape or form. If you are trying to portray a mountain of some sort, the rounded bottom doesnt help the case.Also, why have the IG name at the bottom of it?
Version two was much better.
I felt the bottom being flat made it feel more static. I want this to be an iconic mark like the NIKE swoosh and the adidas stripes.
The text is supposed to be dark in that version because it is the stealth sticker application. I want it to look clean from afar, but then provide some info to the viewer upon closer inspection. The ig handle is also there because this is how I want the logo to look for stickers.
How does the kerning look in the red one though?
I'm sorry but this is a step backward compared to version 2 which is my favorite of the bunch.
The whole "stealth" kinda goes against the whole purpose of having a logo. The symbol was much more untactful in version two and the font matched pretty well. Here, not so much.
Ok, thanks for the feedback. Is it just the typography that and black on grey color scheme that you don't like? I don't know I feel that the mark is much more unique in this one but now you all are saying the opposite. Also I drank a Coors and saw the mark on the side of the can...
i dont get how you can brand yourself so well with that logo, yet produce this rough design. doesnt add up. design needs to be ditched and started over
I'm not starting over, but did you ever think that this isn't complete, hence why I posted it here?