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Logo for a company in the consultancy and training sector Health and Safety at Work
maga60 | Wed, 01/03/2018 - 20:16
Brief from client
Logo for consulting and training company in the field of health and safety at work.
Is it supposed to read "Carma" or "Arma"? Right now, I totally read the latter. But looking at version 1, I have some doubts.
If indeed the name it's "Carma", then it's not working at all. Replacing by a character is rarely a good idea and it's pretty hard to achieve.
Globally, I'm not feeling this logo at all. It looks very dated, especially the font that might have been kinda futuristic looking a couple of decades ago.
I'd say what is lacking here, is a good amount of market research, an even bigger amount of inspiration (Pinterest is your friend) and even a greater amount of sketching. As in computer off, pen and paper only.
3 Comments
Is it supposed to read "Carma" or "Arma"? Right now, I totally read the latter. But looking at version 1, I have some doubts.
If indeed the name it's "Carma", then it's not working at all. Replacing by a character is rarely a good idea and it's pretty hard to achieve.
Globally, I'm not feeling this logo at all. It looks very dated, especially the font that might have been kinda futuristic looking a couple of decades ago.
I'd say what is lacking here, is a good amount of market research, an even bigger amount of inspiration (Pinterest is your friend) and even a greater amount of sketching. As in computer off, pen and paper only.
Keep it up!
Case in point:
This is from a 30-year-old video game.
Wow! Nice pull! Forgot about that game.