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Logo for Property Management Firm

noelmcg | Fri, 01/04/2013 - 16:35

Brief from client 

Logo for company Ready Lets, which deals with property management.

This is the version of the logo that my client wishes to use.

6 Comments

noelmcg's picture
3 pencils
noelmcg | Fri, 01/04/2013 - 16:42

With the previous version I was advised to not use the italic font. My client likes the italic, and to be honest I dont really mind it myself.

Am I missing something?

Shawali's picture
1379 pencils
Shawali | Sat, 01/05/2013 - 11:03
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Sorry, I don't think it works. it's globally too complicated. There are too many things going on : the roof, the key, the two different weight, the italic.

You really need to simplify. Or at least try to covince your client to simplify.

noelmcg's picture
3 pencils
noelmcg | Sat, 01/05/2013 - 14:42

Cheers for the reply Shawali. The client was pretty insistent on having the house image behind and threw that requirement in late (ish) to the design stage. Can appreciate that there is too much going on, that's why I tried to fade the house into the background somewhat. Are the two different weights/ italic a complete distraction as opposed to a design faux pas on my behalf?

Just trying to learn further my understanding here, appreciated your reply.

Shawali's picture
1379 pencils
Shawali | Fri, 01/11/2013 - 06:23
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Well the two weight font wouldn't be a problem without that key thing.

I totally understand your problem. Clients aren't designers, but they sometimes think that doing a logo isn't complicated and anyway, they are the one paying so they expect to get exactly what they want. Which they totally shouldn't, but the world isn't perfect. =)

oscarthegrouch's picture
94 pencils
oscarthegrouch | Wed, 01/09/2013 - 14:45
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The house is an overused symbol, nothing could be more obvious. You need to put some creativity in this, make it more unique. The font type is not good looking and you should not use two different fonts. The game with the y and the key gets lost in the crowd, that could be a separate idea for a logo without the roof if well executed.

noelmcg's picture
3 pencils
noelmcg | Tue, 01/15/2013 - 16:29

Yep I appreciate the house is quite an obvious symbol, it was added at the clients request. Im trying to put together an alternative logo, redesigned, without without the house that hopefully my client will accept. Thanks for the feedback.

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