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Logo for women clothes shop

Brief from client 

The client is a online shop that will sale women clothes. The age of the future clients are: from 25 to 45. Working women, that feel free, natural, comfortable with their life, jobs, family. They have different activities during the day, so the clothes must be versatile, it can be used in different social situation, is no informal, but not formal, is like casual.

I have made some changes, I think this reads more like BARU, and remove the symbol.


j.o.y's picture
238 pencils

Much better- I prefer it with text only/ no symbol! It reads Baru now for certain. And I like the handling of the vertical line for the B. I feel like the curve along the bottom of the B could be worked on some- the transitions from thick to thin are off. But you are getting to a slick logo friend =)

unterm rad's picture
91 pencils

Agreed, this one is is much better. That little vertical line on the B made all the difference. Also, I agree with the comment about the stroke thickness. It gets a bit too thin in the middle. Fatten it up so that it is as thin as the thinnest stroke in the other letters.

One additional point, the end of the line at "u" should taper to a smaller point as the one in "B" do, for consistency.

chefuss's picture

Thank you for all of your comments, I've been doing the changes you suggest. Really thank you!! If you have another suggestion I will appreciate it! thanks!!

Version history

  • Version 1

    • I No votes yet.
    • S 0%
    • T 0%
    • C No votes yet.
  • Version 2

    • I 100%
    • S No votes yet.
    • T 100%
    • C No votes yet.