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Logo John van der Wens

Brief from client 

Working on a logo for myself. I’m a mediadesigner for poetry projects.

At first I was just messing around with the avenir font, the blending options in illustrator and experimenting with readability. Then I found myself working on it as a new logo for myself. Although it still looks like a graphical exercise Im happy with the shape and the concept. Only thing is that I’m having trouble finishing the proces. I tried some hip bright colors, my own colors, outlines, etc. What do you think?

Basic line version with colour hints

Version history

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