Luguima atacado de frutas

Much, much better.

Choose a typeface that has an "L" that looks like an "L" and get the fruits together. Something like this:

I think this could work nicely with some minor tweaks.
1. First letter is a bit too far from 'u'. You need to adjust kerning/spacing thru the whole title there.
2. Fruits graphics - you spaced them like a line of soldiers, how about you put them on a pile or in a fruit basket centered on top of your typography?
I know this is not something new but for small fruit vendor this could work very nicely.
3. Final note - if you can, avoid using fruits stock clipart (your berries here are too obvious clipart). Fruits don't have to look perfect but you will have the satisfaction that you made an authentic logo all the way.

Well done....If you can simplify it a bit more will be money!

It is necessary to group fruit and if you use a clip-art, to look for the new.