Menswear company

This is really getting somewhere. I think you're really starting to get the details honed in with this version.

I love these, I think I'd go with #1.

One thing, the needle & thread in versions 2 & 3 need to be a little more obvious. The thread lines are pretty thick and it looks like another bit of swirly flare unless you zoom in really close to see the eyes in the needles. I think the ball of yarn in version 1 works better, and is framed very nicely.

Nailed it.

Congrats.

I really feel I need to be honest with this one as on first appearance it all seemed great. I'm not keen on the new fonts, I much preferred the strict style to the previous font, all that needed was the adjustments to the kerning.

I'm not sure where the Sanborn style design elements came from, do you have any other variations on this design that shows off the workings to create this style? It would not be good if these elements were traced into the same arc shape as above..?

Lastly, I feel the needle and thread as a very light weight style.

If you can imagine.
Line work is 2px
Logotype is 4px
Slogan is 2px
Icon is 0.5px

It would be best to have the icon match up in terms of weight to the line work and slogan. This will create a nice uniformity in the overal design.