MONICA APOSTOLO JEWELRY
Brief from client
jewelry, jewelry store.
Monica my client, she love the ocean, pearls, and everything that comes from there, thats why I put that elements in the imagotipo, she uses that materials in their jewels also the colors palette, gold (luxury), grey (balance) and turquoise (ocean) made everything look more in the concept. The isotipo is a necklace that made the initials of Monica Apostolo, the "M" comes from the turquoise ribbon with movement and the "A" comes from the central gold pendant that have a orginal cuts. And last but not least, the typography have delicates curves that remember the waves of the ocean. This final version reflect her own style elegant, free and unique, and she approve.
Jewelry, Jewelry Store, Imagotipo
Thank you all for your comments!!
6 Comments
I'm not sure what is going on here. There are a lot of shapes happening in this symbol and it just looks like a really complicated abstract piece of jewelry. It looks very cartoon and dated. Simplify simplify simplify. Most of the time with designer logos you only need a memorable wordmark (name). So maybe ditch the idea of a symbol all together and focus on only your name in the box. The typography needs a lot of work. The "M" and "A" are interesting, but need to be the same color as each other and preferably even the same color as all other letters. It would help to make them larger than the other letters and just use that scale and font difference as the emphasis. The word jewelry spaced out like that does not work at all especially since it is the same size and font as the name. "Jewelry" should be a smaller and/or thinner font so it does not overpower the main name. Rethink your color palette because right now the teal, purple, greenish brown, and white are all clashing in a very harsh way. Basically just research and look around at some other jewelry logos. Then sketch out some ideas, sketch some more, pick your best ones and then come back to the computer.
I'll attach some inspiration for simple jewelry logos.
Translated version :
Hey! Thanks for your comment! I explain and you do not know what all the concept. The client asked for a logo that reflected his taste for the sea and the materials generally used in their jewelry (beads, ribbons, gold charms) Turn that off color, I see the problem with the color palette, as to typography I understand your point, maybe in the future the word "jewelry" reduce it and use only white for all text, I respect your opinion and you've taken time to formulate any criticism with examples of other logos that no offense I do not like take ideas and inspiration from other designers. At the end of the day if the client is satisfied with the work Am I going to complain about it? Cheers! :)
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¡Hey! ¡Gracias por tu comentario! Te explico ya que no sabes de que va todo el concepto. La cliente me pidió un logo que reflejara su gusto por el mar y los materiales que generalmente usa en su joyería (perlas, listones, dijes dorados) A su vez que fuera colorido, no veo el problema con la paleta de colores, en cuanto a la tipografía entiendo tu punto, quizás en el futuro la palabra "jewelry" la reduzca y utilice solo blanco para todo el texto, respeto tu opinión y que hayas tomado tiempo para formular toda la critica con ejemplos de otros logos que sin ofender no me gusta tomar ideas e inspirarme en otros diseñadores. Al final del día si el cliente esta satisfecho con el trabajo ¿Me voy a quejar por ello? ¡Saludos! :)
I understand that you do not want take ideas from other designers. You want to be original and unique. I get that. However as Shawali pointed out it is VITAL to research the client's competitors. You need to see what logos in the jewelry business work and what ones do not. Why does Cartier or Georgia Armani have such classic and successful logos? I'm not saying to copy their logos at all or even necessarily get inspiration from them- what you DO need to do though is understand why they are successful you so can better understand what makes a jewelry designer logo successful. Researching other logos is a must.
"I do not like take ideas and inspiration from other designers"
That's your biggest problem right here. And it's something you need to urgently change your mind about.
Getting inspired doesn't mean stealing ideas or compromising your personal touch. Inspiration from other designers is what FUELS your OWN creativity.
Keeping a blind eye to everything else going on in the graphic design world is a sure path to sloppy work.
And how can you make an effective logo if you don't have the first clue about what's going on in that particular business? Willingly not doing any research on other jewelry brands is an amateur move. Hopefully that's something you will realize as you get more experienced.
And whether you like it or not, you are inspired by other people's logos. We live in a world where most of us see hundreds if not thousands of logos daily, on the Internet, on the street, in magazines, etc. That constant exposition will shape the way you approach graphic design. But when it comes to design a logo for particular business, it's not enough. You need to be pro active in your own inspiration and know everything about said business.
And again, your client being pleased with your logo doesn't mean it's a good logo. Yes, she's happy and you got paid (hopefully). But it'll be just another bad logo out there, as if there was not enough of them. Clients are not designers, they don't have necessarily an sharp eye for good and effective design. That's why she hired a designer. A happy client is the by-product of a job well done, which brings immediate results in terms of visibility as well as business growth. Clients are certainly not there to validate your thoughts on your own work.
Sorry if I'm being a bit long but these are points that, I think, can really help you become a better designer and not settle for mediocre work because of a wrong approach to graphic design.
Good luck!
PS: in the future, please try to stick to English, so everybody can enjoy the conversation. I translated your post, but I wouldn't like having to do it every time. Gracias!
I agree with Katelin here. This logo is a mess. The main reason being that it lacks a proper creative process. I'm ready to bet it was made off the top of your head, directly on the computer. That's a guaranteed recipe for disaster.
Here's what you want to do to have a better shot at improving your design skills and making better logos:
- Research the jewelry market. Have a clear idea of who your client's competitors are, how their brand works, what makes them stand out (or don't) Identify trends.
- Make your client work a little. Ask for a clear and concise brief, telling you what he has in mind, how he envision his brands, the values of his brands, etc. Here's a list of questions you should ask him before designing anything: http://www.thedesigncubicle.com/2009/07/20-questions-to-ask-clients-prio...
- Get inspired: get yourself a Pinterest account, check websites like www.logopond.com or www.dribbbe.com. Simply looking at masterfully crafted logos should switch your creativity on.
- Now get away from your computer, grab a pen and piece of paper and sketch like there's no tomorrow. I cannot stress enough the fundamental importance of this step. You are totally free, you're not contrived by the software limitations, only by your own. And sketching will push these limitations and help you hone your skills. And don't just sketch a few dozen ideas. Sketch hundreds! And when you think you're done, do a few hundred more =) Sketching will just make ideas pop out, almost magically.
- When you think you have a good idea after hours of sketching, then and only then can you start planning the execution on Illustrator or whatever software you use (but Illustrator is the best) What colors? (https://coolors.co/) What fonts? You should already a have an idea of the type of font you want to use after all these hours of hardcore sketching. Generally, no more than two complimenting fonts. Check out www.fontsinuse.com to learn more about it.
- Now that your logo exists on screen, look out of any details that can be fixed or improved. The difference between a good logo and a bad one is always in the details (the tracking, kerning, spacing, negative space, composition, etc...) Since it can be difficult to have an objective look at your own work, just come back here and submit your logo for review. We'll be happy to point out what works and what doesn't. Just like I'm doing right now. This is meta. It can only help you make a better logo.
- Finally, now that your logo is done, create several different iterations, so that your logo can be adapted to several different mediums. By iterations I mean different compositions should you need a vertical or a horizontal version, or a simplify version, a badge version, a deluxe version, etc... You need flexibility in your branding scheme because you don't have to use the same iteration on a business card and a website, for example.
Sorry if I'm a bit long, but I think following these few steps can really help you. Remember to keep things simple, boil down your idea to the core essential. But do not confuse "simple" (good) with "simplistic" (bad), nor should you confuse "complex" (good) with "complicated" (bad).
Have fun!
Have you considered just using a pearl and non of the rest of it? Focus on that with your ideas and sketches.
Here. I know Charlie already gave a detailed concept of what to do, but I am tossing this in anyways.
You will get my list of things to do. For first logos especially.
1. Research. - Look at logos. A bunch of Logos. Then some more logos.
2. Brainstorm - Take the company name, as well as some of things that represent them (pearls!). Branch off from them, even if it doesn't make sense. Spend a good 30 minutes.
3. Pair the words, or pick words you really like. It doesn't need to make the best sense, or be from the same tree. If you have Shell + squid cowboy - hey go for it.
4. Sketch some ideas. I would say about 6 of the pairs.
5. Pick the three that are working the best. Spend time on them. Sketch and refine.
6. Refine more.
7. Refine more more.
8. Turn on your computer.
9. Take the best of each of those 3 ideas and scan them in.
10. Bring us those 3 ideas.
11. We will help you from there. :)
But no computer work until we see some sketches! ^-^
... One day someone is actually going to listen and bring us sketches.