Palacios Insana
ckoens | Mon, 04/29/2013 - 00:51
Brief from client
Palacios Insana is a business consulting firm that specializes in assisting entrepreneur businesses and start-ups. They focus on communication - both visual and verbal. The company is named after its two founders, but is frequently referred to as "Pi".
Pi is looking for an updated company image that reflects their expertise and services.
3 Comments
not bad. Maybe you could try putting the dialogue baloon after Insana in the right end, to make it looking forward, putting it at the left seems to make it look back, like to the oast instead of the future ( take a look to psychologic aspects of design if you doubt of it)
This font really bugs me. It's trying to head in all directions at the same time. Also, the color pallet here looks as though it was taken from T-Mobile. I love the addition of Pi but I think it can be done a bit more stylistically. Pi is a really cool looking symbol but the font you're using for it right now if very plain. I'd keep playing. Best of luck.
I think the concept is excellent and nicely incorporates the company's nickname, though people unfamiliar with the company will not understand the pi symbol.
The typeface is rather jarring (especially the bottoms of the p's and a's) and makes me think of a building that is ready to collapse. I think you may want a more standard typeface that suggests either solidity or forward-thinking (e.g. italics). The tagline type is a bit thick in comparison to the main typeface. I would also move it a bit to the right to give a bit more dynamism and also balance against the pi symbol at the front. I'd also consider whether you need the period.
I personally find the violet color very pleasing but you may find it difficult to work in with the color scheme of your website.