Pathway DTP
jarrad113@gmail.com | Sun, 11/30/2014 - 16:59
Brief from client
Starting a design/printing company. I will subcontract some printing and offer dtg on site. I put this together so I can start a FB page and web site as I need to start doing business.
I value this community and the insight offered so please let me know what you think. ..
I am really grateful for the feedback. I think in the end, I will get something great.
8 Comments
Hey, you're onto something here. If the first two logos were utter crap, this one might go somewhere.
The choice of font is good, though the kerning needs some tweaking. The composition, albeit classic, is also pretty good as opposed to the mess that version 1 and 2 were.
Thing is, it's just void of any idea or concept. I don't know what you're trying to say with that nighttime landscape, but it just brings nothing to the plate.
So to make things short, try as much as possible to follow this process:
- research & inspiration: search for logo related to the same type of business, see how they're done. Get some inspiration from sites like www.logopond.com www.dribbble.com
- sketch. I cannot stress this enough: as a beginner, never create your logos directly on your computer. It's a pitfall. You'll end up being prisoner of what your software can technically do, while bridling you're creativity. So let go of the mouse and sketch a few dozen ideas, if not hundreds.
- execution: only when you have a potent idea on paper, you can proceed to execute it on screen. This is the hardest part of the process, since it's when you have to take into account all the pesky details that make a difference between an ok logo and great logo. The kerning, tracking, color values, negative spaces, proportions, etc...
I hope that help. Hold off your horses and just work to improve your skills for a few more months at least.
God luck.
This is truly insightful and appreciated feedback. You where the first to comment and the truth of the comment got me going.
For the last 9 years I have managed plus come up with vector art for a silk screening and embroidery shop. Things came to a head with the owner and she let me go.
Goal for me is to have a dtg shop along with sub-contracting things I can not do.
Nutshell is I do not have the time, as I need to start generating some money for the family. I felt logo first then website. Unfortunately I might have to launch with a band-aid logo
Again your feedback has already been of great value and as in illustrator I will implement your suggestions and do some more research.
I can only wish you good luck. Quick question; where are you from?
I think you've found a good direction here. I think the symbol needs clarity and refinement. Lose the gradients and small elements, and work on a strong idea and refine it. What if your pathway was on a sheet of paper? Just an idea.
The diamond shape works, and the typography works well too.
Keep at this one, I look forward to seeing where it goes.
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Go away.
This is miles ahead of the previous versions, kilometers even!
You are on the right... path! *rimshot*
Okay seriously though, the name is Pathway. Where is the fudging pathway? I can see a little bit of something, but this is more about mountains and night sky.
Focus on the pathway! That is all!
With a name like pathway, it’s going to be hard to not look like every other pathway logo out there: http://cl.ly/460c0X1K2l1k
A few tips from David Airey's excellent book “Logo Design Love” which I think are important for you to keep in mind:
10. Work in black and white
No amount of fancy gradients or color choices will rescue a poorly designed mark.
By refraining from using color until the end of the process, you and your client are free from distractions of a preference for, say, green, which leaves you free to focus on the idea.
17. Aid recognition
Keeping your design simple makes it easier for people
to recognize it the next time they see it. Consider large corporations like Mitsubishi, Samsung, FedEx, and BBC. Their logos are simple in appearance, and they’re easier to recognize because of it. Keeping it simple also allows for flexibility in size. Ideally, your logo will work at a minimum of around one inch without loss of detail.
18. Test at a variety of sizes
Try printing your work to ensure it’s clean, with a good level of contrast on paper, and not pixelated. But don’t just print a single logo. Replicate the design at a range of sizes and colors for variation. There’s no point in using a full page of paper for just one tiny design.
The company is all about design and print, so the logo should reflect that by being well-designed and optimized for print.