Brands of the World™ an All Creative World site
Brands of the World is the largest free library of downloadable vector logos, and a logo critique community.



Personal Brand Mark

Brief from client 

My initials are NJP and I've been using a handwritten version of this mark since middleschool.

Apparently I just can't stop at this point...

7 Comments

JNF Design's picture
27 pencils
Typography
updown

It's, uh, getting there. It feels very disjointed but I do think you are making progress. I really like how you have the N and J connected here, but the P isn't reading well. I don't think the circle for the P is working.

Also, breaking up the type the way you did makes no sense. Keep it simple and make it easy to read, you want people to know the name of your business!

VossBoss's picture
2 pencils

Thanks for the feedback - I just put black bars across my name cause I'd rather not have it associated with a half-broke piece of logo, haha. Beneath the black bars is my full name.

I agree with the circle for the p. I'll keep going.

Shawali's picture
1248 pencils
Idea
updown
Symbol
updown
Typography
updown

Sorry, but this is a major step backward. This is way too complicated. It's look like it been redacted. Why the J has to be isolated? It reads NPDesign.

Why don't you ditch the acronym thing for something else? Every other designer use their initials. What about using your last name for a cool monogram.

This what I did a few years ago with mine:

VossBoss's picture
2 pencils

My name is redacted. I didn't want to attach it to a half-finished logo.

I know, I've browsed your portfolio - cool stuff!

Carlo_5's picture
10 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

I'm Sorry Mr. NJP. But this is not working. You basically have two logos or sections in one which is creating a lot of confusion I think for yourself and the viewer.

I am reading NPDesign As well. At the bottom. Also I don't think those huge black bars ever worked. The J is completely over powered, you have rendered it obsolete. Thus, NPDesign.

To the top, I think you were on to something here especially with your train of thought and initial idea of wanting to branch out into a more abstract representation. Yet, again, J problems, to me it is lost and it is reading Nii or Ni. I lose the P here as well

Personally I would scrap the bottom for now and go back to the drawing board on the top.

Here's a suggestion. Instead of trying to jump into "abstraction" take some very basic fonts at your preferred weight and print out a bunch of copies. Then begin to analyze and dissect the forms that make the letter. Cut pieces you like - ditch what you don't, and see what may come together. Even try grabbing a good old fashioned glue stick and razor pen and do some cutting and pasting like they did in 60's advertising.

You'll get there mate!!!

VossBoss's picture
2 pencils

Thanks for the encouragement!
(I mentioned it in a couple other comments but the black bars are there to cover my full name)

Carlo_5's picture
10 pencils
Idea
updown
Symbol
updown
Typography
updown
Colors
updown

Sure no problem.
In that case - I would reconsider the font and PT. size of said font.
I do not believe your name should take up three lines below the square black box. It's just too much mate.

Use a heavy or a demi bold - Futura, Helvetica, Univers, etc. all these "Swiss font era" typefaces have a crap load of weights to toy with.

Version history