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PIMENTA ROSA STORE

Brief from client 

The pink pepper shop is a women's clothing store.
I want something simple and remarkable!
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A pimenta rosa loja é uma loja de roupas femininas. Quero algo simples e marcante!

I re-formatted some fonts to make the brand more authentic.
I made correction on the sizes and spacing of each element, from the symbol to even the spacing on each letter making the design cleaner.
Also corrected the slope of the symbol "pepper" to bring more balance to the logo in a whole.
The source of the "STORE" was chosen a simple source, direct and with rounded tips to make harmony with the branch above the pepper, both in the same tone.
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Reformulei o formato de algumas fontes para tornar a marca mais autentica.
Fiz correção nos tamanhos e espaçamento de cada elemento, desde o simbolo até mesmo o espaçamento em cada letra tornando o design mais limpo.
Foi corrigido também a inclinação do simbolo "pimenta" para trazer mais equilíbrio a logo em um todo.
A fonte do "STORE" foi escolhida uma fonte simples, direta e com pontas arredondadas para fazer harmonia com o galho acima da pimenta, ambos no mesmo tom.

5 Comments

godoval's picture
76 pencils
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Good work

@davisondesigner's picture

Thank you.

ErinsSonicYouth's picture
80 pencils

This is looking so much cleaner, and so much more balanced. I think the "a" could still be customized a little bit more, however I do see where you made changes.

The sub font is already so much better as well. I know it seems minimal, but you have so much organic work that you don't need a decorative sub font.

Good job.
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Esto parece mucho más limpio, y mucho más equilibrado. Creo que el "a" todavía se puede personalizar un poco más, sin embargo, veo donde se hizo cambios.

La fuente sub es ya mucho mejor también. Sé que parece mínimo, pero usted tiene tanto trabajo orgánico que usted no necesita una fuente sub decorativa.

Buen trabajo.

Darbo Scalante's picture
32 pencils
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It is well balanced and touching.

"Pimienta Rosa" means something like "Pink Pepper". What do you think about to try another shade of red just to achieve the point?

Have you tested to match the thickness of letters/symbol? Just to see if that helps.

Other test can be to do the symbol a bit bolder than letters. In that way you'll working in a future symbol positioning and, in the near future, it will work in that situations when/where the brand just can add a badge (lets think about Facebook and other social networks' timeline).

Just for the sake. Personally, I preffer to see a logo without any structural abstract. Different case for the brief: it is needed.

Remember: your logo will be in front of a lot of people. You'll cannot explain to everyone what has happen in the development. The mark shall do its own explanation by its own. In that way: if it's good, it's good; if it is not as good as it should, well, it is not, no matter the justifications.

You've done a great job tweaking the original font, it brings ia perfect touch of personality.

Good job!

Shawali's picture
1375 pencils
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This is pretty good. It really is simple and memorable!

I would clean the first A. The symbol looks a bit like a strawberry.

But other than that, this is pretty bang on. Good job!!

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