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Pizzaria

Brief from client 

Opnião de vocês

Sem Gradiente
Sem sombra
somente feita uma carga de cores mais fortes do que o degradê laranja
com amarelo

7 Comments

JoshTMoore's picture
63 pencils

still need to get rid of shine effect, and get rid of gradients
itll be much better when it comes time to print

also fix tag line

splashster's picture
124 pencils
Idea
updown

I have a problem reading the main name because of your over-kerning.
I think letters should be better defined, hence, more readable.
tagline is too small and it would probably look better centered and bigger.

Now about gradients...
Reproduction of a full color logo with fine details filled with gradients is a nightmare for printers and will raise your client's costs significantly.
printing this at very small size, like on a business card or small advertising in a newspaper will probably be impossible and will look pretty messed up.

For a basic logo they are really unnecessary.
Imagine how would a sign maker turn this into a neon sign.

If you love gradients so much you can use enhanced logo on some advertising materials or on the web but basic logo should be able to be applied easy in all situations, as b&w, 2-3 colors max, embroidery, stamp, letterpress, etched in metal or glass, etc.

valeriews's picture

Ya see? This is so helpful and it probably didn't even hurt ya much.... :}
No cash giveaway either!

luenib's picture
114 pencils

Professional work deserves professional scrutiny. A decent effort deserves decent consideration.

splashster's picture
124 pencils
Idea
updown

Luenib knows how things work with me. :)

I give credit where credit is due, I help when I see potential and I hand out swift kicks in the butt where applicable.
Sometimes when I feel someone is badly stuck and I think he deserves it, I give out finished solutions too.
I guess I am a 'character' who doesn't need people to like him.
You can hate me, like me or be indifferent towards me, I really don't care, I will always speak my mind and when I see shit I will call it by it's name.

G13Design's picture
144 pencils
Idea
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Symbol
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Typography
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Colors
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My previous critique still applies to this.

scander's picture
30 pencils
Idea
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Symbol
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Typography
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Colors
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if you want that way go present to your client get the money and walk away.you need to read what the proper and principles about making logo.you have lot of contour their.and that is not good.

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