Sims Seller, Inc (2nd version)
j.o.y | Tue, 06/09/2015 - 21:02
Brief from client
Reseller of random goods- antiques, tools, perfume, vintage, kids toys- all kinds of items in other words. He sells on amazon, ebay, etsy, etc.
Wanted a "play off" of Sims game logo (see earlier version) and colorful.
Deepened the blue color, altered the way the arrow and dot meet with the body of the letter "i", made alignment adjustments.
5 Comments
I did try altering the letter "m" as some read as a "nm" letterform. But I just seem to like it this way?? The flat stroke on the left looked boring, and the slightly less curved was ok- I tried to match the angle of the letter "s" and that failed all together. Does the less curved "m" add clarity- or should I stick with my gut?
I like the bottom version, as it clearly shows two letters not a caterpillar looking "m ". You can present to a customer the two versions and he will choose one.Now you must come up with a perfect color combination. Good luck.
I like the curved serif on the m. If the other letters were stencil form, then I might be able to see a problem with the im looking like nm. Stick with your gut!
Legibility trumps "boring." Go with the bottom example.
Version 1 was good. I didn't read "Sinms" at all.