Strecker Nelson West Gallery
jordan.seirer | Tue, 04/04/2017 - 22:41
Brief from client
Client is the third owner of a well respected Kansas art gallery. After their recent purchase, they wanted a new mark to add their name "West". They wanted all three names, as well as the word gallery present in the logo.
Thanks everyone! Believe it or not, I had tried aligned letters in initial concepts and it looked like a crossword puzzle. But at that time, the words were not surrounded by the boxes. So I tried it again with the new structure and it looks great!
3 Comments
Ho, I believe! Nice job Jordan! This looks way better now.
There's two things I would try at this point: first, make the boxes a bit more thinner and second see how some contrast in values between the boxes and the word mark might work (the boxes in lighter grey, for example)
This is looking pretty good now! Good job!
Yes!! much better! I'm not sure about the word Gallery though.. I'd try it in a thinner font or with less tracking just because everything looks all the same at the moment, i feel like the name should stick out more than the word Gallery. Just my opinion though! looks great how it is.
I agree with M@ about the word Gallery. If you apply to it the same treatment à talk about earlier for the boxes, it might gives something cool.