Theo Logix
TheoLogix | Tue, 06/17/2014 - 21:21
Brief from client
new transportation company, merging two logos together, deer and the theo logix word.
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7 Comments
Hello dears,
that's a new logo for a new company, in fact the deer and the theo logix is a must,
i'd appreciate your kind critique
thank you in advance
This is not working for me. Too complicated. You have 2 symbols, which is one too many.
Add the needlessly pimped font and and the so so kerning and you have a mess.
this logo looks like a carpet depicting a legend or a story. The font is the terrible choice the designer made, the flag is from another ship (movie). I also have problems reading "logix" and read "bgix" instead.....trash this one and star over with a lot of sketching first.
And the l and o in logix look like a b. There are too many different directions going on.
Why too much talk to client about using name without compass and new font type then use the yellow sun as the "O"with deer below
Sorry Theo...
Just way too much going on here to comment. Needs a re-do. If you're working with a moving company, keeping the compass would be a good starting point.
No my friend. Sorry. You have to start it all over again. Give it to those who can do it for cheap. Explain what you need and you will get what you pay for.