HUMA CATAMA
martin_mre | Tue, 12/08/2015 - 00:24
Brief from client
Brand for a hat company - HUMA, means covered and CATAMA, head
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5 Comments
The client is a little bit touchy, sow he want to change some things. thanks for your support.
This definitely has a more old fashion feel than what the previous versions were. So, if that's what the client wants I guess that works. I am new to typography, so I may be off base here and can't give a ton of advice on typography, but for me the ligature between the M and the A is really distracting. Just my first reaction is that it is not committing strongly enough- either keep the letter forms separate or REALLY blend them together. At the moment it's just in between....you don't notice it's connected and then suddenly you see "oh there isn't a space between those two letters". If you're going to connect the letters then make that stand out more. Having such a small ligature seems like an afterthought or possibly like it was the only solution you could think of for the two letters at the end that unfortunately angle away from each other. It's just too tiny right now.
This is a step in the right direction. Two things: the hat still looks too simplistic. Try to find a way to make it look more unique yet recognizable. See this iteration as the badge version of your logo. But it should be able to work without it through different declination.
One last thing. I know it looks super cool, but I think "desde 1920" shouldn't be part of the basic version of your logo. You're adding a third font, which is rarely a good thing. I don't say you shouldn't have it, it's petty cool for a company to show that it's been around for a while, but it shouldn't appear everywhere all the time.
That's why you need to have several version of your logo, so your branding scheme is flexible and can be adapted throughout different support and mediums, all the while staying consistent.
Good luck!
I think the circle helps it a lot, oddly enough. Nothing's floating anymore. Agreed with Shawali on the different fonts, and dropping the last line.
What if you used a hat with embellishments like this one? It would make it stand out for sure.
http://zipkesdesign.com/artwork/24/large/17-Fancy_hat-1249757309.jpg
Totally agree with Shawali, you should followed his advice.