Maple Ridge Pitt Meadows News
Brief from client
The News needed a rebrand to separate itself from its competitor in the city. They want their new brand to be clean, corporate, and authoritative, but also honest, engaging, and community-driven.
The new look was also to improve the public's perception and solidify its place as the main trusted news source in the community.
Trying out a bit of a different look. The circle icon seems to be a bit too complicated and cumbersome when I'm working it into the front page design.
Went with a rectangle because the edges are more serious, it could resemble a newspaper (might be a stretch), and still works as a badge. The subtle diagonal lines are to add just a bit a texture. The underline is to enforce ideas of authority.
Made a few adjustments to the wordmark just to get some thoughts. The main difference is that Maple Ridge Pitt Meadows now only runs up to the centre W line whereas it ran to the edge of the S before.