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Breadsticks N Bites

helenflynn | Thu, 07/26/2012 - 20:20

Brief from client 

A quick serve mall-type Italian food restaurant is adding a baked snack section to one of it's stores. The name of this section is Breadsticks 'n' Bites.

The client wants the logo to be fun, appealing to children and immediately memorable. Examples he gave were Hot Dog on a Stick and Wetzel's Pretzels. He also wanted two colors in the logo that would be echoed through the decoration of the store and all paper products and advertising. Much like the way McDonalds utilises yellow & red.

This is one of my first attempts at logo design and I would really value any critique or suggestions.

The stripes are supposed to represent awning, or a carnival/fair type feeling. The font is rounded and soft and child-like.
The client specified he would like orange to be a color so I chose the green to complement it. I originally had a blue tone but it looked too cold.

1 Comments

Nast's picture
Nast | Fri, 08/03/2012 - 18:35

You can create a symbol and change the colors to be attractive to children.

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