Honey's Kettle Fried Chicken
TRENT ELLIOT | Thu, 08/16/2012 - 22:41
Brief from client
Design for a fried chicken restaurant called Honey's Kettle Fried Chicken. Opinions please.
Little update on earlier post. Took out a lot of the flame details. Still haven't picked a font yet (never been very good at that), but what do you guys think of the minor improvements?
4 Comments
Grave, falta bastante.
Much improved. Very tidy.
I think the above commenter failed to read that you hadn't chosen a font "serious lacks enough", or something (courtesy of Google). I'd ignore it.
I think you still need to go more towards simple- try taking the stroke off of the flame border, take out the bright yellow parts that kind of get lost anyway, and take out most of those dark orange flames too- and maybe just have two larger dark orange flames instead. I'd also consider taking the gradient off of the drop and off of the liquid in the cauldron. People will definitely still understand and appreciate the logo if you simplify the flames even further!!
take off some of the effects and details, you are not illustrating here, is a logo. More schematic and simple things are required for a logo , like solid colors, easier to read at any size....