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Brief from client 

The client is a startup that enables people to run speed networking events over video conference. They want to convey the video conferencing aspect of their service within the logo to clarify that the "away" in Meetaway represents meet freely (somewhat like "hit away" means swing freely in baseball).

Their goals are:
1) convey that it's video conferencing
2) keep it fun ...and professional (but not at all corporate)
3) make it stand out from other logos, instead of blending in.

This is the design concept the client accepted but not a final product, so brutally honest feedback is encouraged.

We've selected black, white, and blue to represent the brand in a way that's professional, yet fun.

Turned the "M" into a person who is talking over video conference to convey the nature of the product.

Plan to use the "M" within the video monitor as an icon that represents the brand. Decided to incorporate the icon as part of the logo instead of as a stand alone icon to be a bit different than the norm for web logos.

We've made "away" a different color to increase readability. And, we've italicized it to convey a sense of speed and freedom.

Included a black background to help the logo standout from others.

Used rounded shapes and san serif font to create a friendly feel.

Open to any / all feedback. Think we have some work left to do on the font, weight.

Thanks for the feedback!


Shawali's picture
1246 pencils

Can you remove the link please? We get spammy posts on a daily basis and we'd like to make sure your post gets as many comments as possible without being confused with unwanted advertising.


entrepreneur's picture

Yes, of course. Done.

Shawali's picture
1246 pencils

Thank you!

Waffles's picture
233 pencils

Nothing in your 'M' Symbol is centred, it is all slightly off and playing tricks with my eyes. :)

It feels a bit more stiff and corporate than it feels 'fun'.

100% Cyan (or close to it) isn't a particularly original colour, I'd suggest going into something more unique to the company, but keep it light.

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