Meetaway
Brief from client
The client is a startup that enables people to run speed networking events over video conference. They want to convey the video conferencing aspect of their service within the logo to clarify that the "away" in Meetaway represents meet freely (somewhat like "hit away" means swing freely in baseball).
Their goals are:
1) convey that it's video conferencing
2) keep it fun ...and professional (but not at all corporate)
3) make it stand out from other logos, instead of blending in.
We've gone back to the drawing board and this is the winning design concept but not a final product, so brutally honest feedback is encouraged.
We've continued to use black, white, and blue to represent the brand in a way that's professional, yet not too bland.
We've put "away" in a computer monitor to convey that you're meeting people virtually. This helps the company reinforce the nature of their product.
Have used a modern looking computer monitor shape to reinforce the association with modern technology.
Included a black background to help the logo standout from others.
We plan to use a thin white line around the black background when the logo is on a background that is of a similar color to help maintain the same dimensions and feel of the logo.
Used rounded shapes and Noto sans to create a friendly, approachable feel.
Open to any / all feedback. Thanks!
1 Comments
Mmmh, this isn't really happening for me. Too simplistic, no wow effect. I would spend a few more hours laying down ideas on paper and see what's coming.