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People's Atelier ltd.

Brief from client 

People's Atelier is a shop in which people design and fabricate the products being sold:
Thanks to our daily design workshops, software training, 3D fabrication tools and help from guest designers, people will create, make and sell products such as furniture, homeware, fashion items or even cakes!

-The brief for PA's logo is to express the idea of multiplicity: This shop is all about people's creativity. It might be inspired by cubism, jazz or any art and concept which can be perceived as personal or "bottom-up".

-The logo could also be about contemporary fabrication tools such as laser-cutter, 3D printer or CNC milling machines.

-It might reflect the software being used such as the idea of using simple parameters to create multiple forms from one "associative" geometry.

-As an "Atelier" or workshop, the logo should have a "school-like" spirit, where people want to learn, create, make.

Based on everyone's feedback I decided to be less literal, more suggestive: The continuous line is a reference to a school font and the path of a digital fabrication tool. I find the logo a bit TOO school like and not elegant enough, what do you think?

10 Comments

raheehawk's picture
10 pencils
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naah, This logo doesn;t Interest me, Try something else, something with a symbol and more colors.

raheehawk's picture
10 pencils
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naah, This logo doesn;t Interest me, Try something else, something with a symbol and more colors.

hueroth's picture
247 pencils
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I kind of like your idea, but i guess you should use something more geometric. That kind of atelier remembers me of hand made stuff, sewing or something like that. I guess you could use some gaudi mosaics for that, could help some elements .....

Arthur Mamou-Mani's picture
32 pencils

Gaudi Mosaic sounds great! Thanks :)

hueroth's picture
247 pencils
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i had a play with that , see if it helps you. Although not so much color i guess....

geracao ideias's picture
270 pencils
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I like it arthur. And the Gaudi Mosaic sounds a good idea also!

crazyivan4's picture
19 pencils
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the only thing is that i cant see the A ....
otherwise, its working "according to brief"
moreover, change the colors.. u need contrast ...

riverajv's picture
2 pencils
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Maybe get rid of the line across the top...I think it blocks it in too much

saraqroxy's picture
165 pencils
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I think this could definitely use some color, and maybe instead of having some of the letters involved in the looping/cursive line- could they all be a part of it? I think the letters that are just sitting there kind of... well, they look like they're just sitting there! Hehe, I guess what I'm saying is that I don't dislike the idea you've got going, but it just needs some touching up!

Arthur Mamou-Mani's picture
32 pencils

Thank you saraqroxy, very helpful. A contemporary cursive with a digital twist would be perfect!

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