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Pura -Premium cat food- (pronounced "pure-ah")

Brief from client 

we sell top quality cat food. We want a clean elegant logo which portrays our company to be the cream of the crop.

Placed the logo on this background because I was not sure of what colours to put on the actual logo.

Let me know if the font is working or if it is not. Let me know what need to be done with this design to make it a crowd pleaser.

6 Comments

boyd669's picture
39 pencils
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nice work...i think it works good

G13Design's picture
144 pencils

Maybe I'm not seeing what I should- I don't understand why the P cocks back up into itself with that "i" shape.. I just keep thinking I should see something there- but I don't.

I would close the P like normal and then use the top right corner to give it a cat-like appearance by pulling it out and making it look like a cat's ear..(if that makes sense??). To go along with the tail and make the whole letter look more like a cat.

I did this really quick because I wasn't sure if that was clear. : )

luenib's picture
114 pencils
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I'd like to see a bolder font on "Pura" and also include a silver, solid shadow since it's OK on this kind of logos.

Give the same width to the lines of the symbol. The "P" on the symbol and the "P" on "Pura" almost have the same size. I would reduce the size on the symbol. Anyway, I think the symbol needs more that just that change.

splashster's picture
124 pencils
Idea
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Symbol is too thin and not really cat-like.
What G mocked-up is a good direction but lines need to be much thicker.
Work on it.

natman462's picture
71 pencils

I didn't really want a cat like logo as such I just wanted it to be as simple and elegant as possible without going over the top with the logo.

splashster's picture
124 pencils
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Well, it's for a cat food. Abstract logo might be ok but in this situation a more cat-like graphic mark would fit better.

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