Pura -Premium cat food- (pronounced "pure-ah")
natman462 | Wed, 01/11/2012 - 19:27
Brief from client
we sell top quality cat food. We want a clean elegant logo which portrays our company to be the cream of the crop.
I want to keep the logo mark something similar to this as the client loves it. Can you give me advice on what is not working though.
5 Comments
The only thing that doesn't work for me is the mark. It looks like one of those symbols used in livestock branding. But if the client is happy with it, so be it.
That didn't even come to mind but now that you've pointed that out its quite worrying. What do you think i could add to the logo mark to stray away from this idea.
I would work on two options:
1. A sitting cat, full stencil, to the right of the wordmark, looking at the "a". The location of the image is important if you want to move the final design to a can.
2. No graphic mark at all. Work only on the wordmark. Try some solid shadow, no strokes.
I think you should tie in another element into the P so that it is more defined. But all in all its getting there
I think you should use a font that is very different than the mark.
Right now- they are so similar that my eye bounces back and forth. And then I think "why didn't they (you) just use the mark within the text?"
Which brings us to another solution : )-