retail, coffee/tea cups & food products
Brief from client
The Wicked Cup offers a memorable Jasper experience, where our customers will be drinking some of the country’s best roasted coffees and whole-leaf teas, prepared by Jasper’s best baristas. We also provide simple yet high quality food items and drinks, grab and go snacks, unique gifts, a wonderful ambience, and above all, excellent coffee and tea. Our customers will also be able to enjoy our coffee and tea at home or in their office with in-store and online sales.
"Wicked" is used as the master (or primary) brand and will be applied to our various products -- such as Wicked Coffee or Wicked Tea. It will also be applied to the store signage -- The Wicked Cup. The food and grocery products will also be branded such as Wicked Panini and Wicked Wraps.
5 Comments
used in food product
Why u choose the word wicked? is the taste of the coffe so bad? I like ur illustration but i think its some space to the top :D maybe add some "coffee smelling clowds" ore something like that....u can shift it for each product
That's not my chose for the brand name.
but The meaning of the word "wicked" is positive and good. For example, "that was a wickedly cool jump she made"; or "this coffee is wicked" (means this coffee is soooo good!).
I like this. A bit generic, though, because the symbol doesn't say "wicked" or "panini".
Thnx shawali, I tried to represent the face with a coffe cup, the mouth, chin. the nose with the coffe smoke, I don't liked to make it obvious. A happy face like saying, that coffee was delicious. However it is not the client taste:)