retail, coffee/tea cups & food products
Brief from client
The Wicked Cup offers a memorable Jasper experience, where our customers will be drinking some of the country’s best roasted coffees and whole-leaf teas, prepared by Jasper’s best baristas. We also provide simple yet high quality food items and drinks, grab and go snacks, unique gifts, a wonderful ambience, and above all, excellent coffee and tea. Our customers will also be able to enjoy our coffee and tea at home or in their office with in-store and online sales.
"Wicked" is used as the master (or primary) brand and will be applied to our various products -- such as Wicked Coffee or Wicked Tea. It will also be applied to the store signage -- The Wicked Cup. The food and grocery products will also be branded such as Wicked Panini and Wicked Wraps.
13 Comments
Nice one. Really cool logo.
The curb the K might need some tweaking. I'm not sure what the symbol is supposed to represent but it looks pretty good.
The cup is generic and it may contain coffee, tea, chocolate, milk..etc I wanted to represent them all. It will be used even like wicked tea, wicked coffee even like wicked panini and I must try to find a global symbol that represent a little of all and I think about something that will stay good with, and one think that is in commune is "liquidity" (don't know Its the right expression) in this case the sauce, ketchup, mayonnaise etc...and I wanted to give it a crown idea like saying"we are the best of doing all". I don't know I give the idea on this. Thnx :) and let me know what you think!
I like this! I'm a little iffy on the alignment but the design looks really cool. I liked the symbol from the first go but it didn't necessarily play along with the subject matter but I think this fits a lot better.
This one definitely works so much better for the brand as a whole.
A couple of tweaks i would do is 1. check the alignment of everything like Jon said. 2. the symbol has all rounded corners - i would round all the corners on the text just a tiny bit to soften them up a bit and connect with the symbol a little bit more.
They are only minor things though. Overall im really liking this one!
Thank you guys :). I'm not shure what you mean with the alignment
The bottom section looks like it's aligned with where the italics are headed rather than being centered with the text itself.
Ah ok! Thank you.
I dont agree with the symbol, why does a crown stand for a coffe brand?
....ok it looks liquid but thats all, in my opinion u have to restart and find a symbol that matches with all products, maybe something totally new, something that has never been build before, grab a pencil and let the feelings drip to the paper.
thank you! i Appreciate your opinion!
Crown looks like the german Burger King symbol for "spicy" ore "hot"
burger king does not have a crown. If so i never see that :). I searched for spicy or hot but really dont find anything that is closer to mine
I agree with everyone, specifically M@ on how the letters should be rounded at the end. I say that because in my opinion it feels like they are three separate objects, and aren't unified yet. (if that makes sense) I think once you round the text the problem will be solved for Wicked + the logo, but I still feel like cup could use some tweaking too, just unsure of what. I don't know if the lines to it are necessary. I'd also try variations of the logo, less splash things (sorry hard to explain), maybe try a flattened version, one with color, etc.
Hope this helps :) I like it so far.
thank you :) Really helpful