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retail, coffee/tea cups & food products

Brief from client 

The Wicked Cup offers a memorable Jasper experience, where our customers will be drinking some of the country’s best roasted coffees and whole-leaf teas, prepared by Jasper’s best baristas. We also provide simple yet high quality food items and drinks, grab and go snacks, unique gifts, a wonderful ambience, and above all, excellent coffee and tea. Our customers will also be able to enjoy our coffee and tea at home or in their office with in-store and online sales.

"Wicked" is used as the master (or primary) brand and will be applied to our various products -- such as Wicked Coffee or Wicked Tea. It will also be applied to the store signage -- The Wicked Cup. The food and grocery products will also be branded such as Wicked Panini and Wicked Wraps.

Thank you everybody for help me with your critiques. I give up from the client. I won to do this for my self. Here some changes. let me know what you think about :)

3 Comments

dionisdei's picture
57 pencils
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I agree, version 2 does look better...maybe a combination of the two: bring the word "cup" on the same line as "wicked", using the same font...and the symbol still doesn't look like a cup, try maybe adding a handle to it.

M@'s picture
345 pencils
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Nice Job! i refer the text like this with the rounded corners but i think your symbol looks a bit to big now

juanellodiaz's picture
4 pencils

I loved the first version, if you have a concept for it I think you should go with that.

Version history