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Seattle Pen Club

Brief from client 

A logo concept for a fountain pen club in Seattle, WA.

Now with type set in Sign Painter, below the pen nib.

10 Comments

Shawali's picture
1380 pencils
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I know a cursive makes total sense here, but I prefered Avenir.

cubby's picture
15 pencils

I prefer Avenir, too. ;)

M@'s picture
345 pencils
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I prefer Avenir as well! i would just say that the logo looks a little thick compared to the text (on the avenir version above^) maybe try a bolder version of the font or reduce the thickness of the symbol ever so slightly.

Shawali's picture
1380 pencils
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M@, you read my mind =)

Racealistic's picture
66 pencils
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To be fair i like this type. It fits the theme and holds true to its name. Avenir looks nice but i'm not a fan. If you'd ask me i'd keep this one. Good job!

unterm rad's picture
91 pencils
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I'd been away for a few days and missed the recent updates.

If you're going to with a typeface: Ordinarily I like Avenir but it's... well, ordinary. Maybe try something a little more distinctive?

Regarding the cursive fonts: Hipster? This ain't Portland, buddy. ;) Sign Painter is an improvement. But I think it would be a thousand times better if you've got any calligraphy skills and could you try one that's hand-written.

Are you part of this club, or doing work for them? Many people who write with fountain pens take pride in their signatures, and use the pens not just as tools, but instruments of art. There's an important distinction between ink that flows from a fountain pen and that which is rolled on with an ordinary ball point pen. I don't mean to hammer the point but I think it's really important.

I'd even go so far as to suggest that you trace the icon by hand and ink it with slight variations in stroke width, slightly uneven. The one you have now is excellent but I think it's too clean and neat, considering the nature of the clients.

Just my two cents. Really great work here, don't get me wrong.

Fanthomas's picture
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I think is too close to "Women meet Literature" logo.
However its a valid logo, but i'd keep looking for the right typography.
The ISO's proportions makes me think that you should try with a condensed type.
Good luck.

cubby's picture
15 pencils

Many logos use the fountain pen nib, changing the geometry of the nib to create other symbols. FAYDA is far from the first agency to do this. I'll take a look at condensed fonts.

lifestyle_x's picture
8 pencils

Hey, have you seen this logo of "The guild of food writers"? I would try something different as it really leans towards it.

cubby's picture
15 pencils

I appreciate your concern, but it is entirely misplaced. As I said to the previous commenter: many logos use the fountain pen nib, changing the geometry of the nib to create other symbols. A few articles for your own personal enrichment: http://www.logodesignlove.com/similar-original-logos, http://www.mikeindustries.com/blog/archive/2005/09/logo-originality, and http://www.underconsideration.com/speakup/archives/002412.html.

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