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SmartPass - Tickets for events

Brief from client 

Hello guys

Client Brief: This logo is for an e-commerce site that sells tickets for events such as shows, sports and so on. Also managing the access to the event (AKA check-in).

System features:
- Easy to use interface.
- Great buyer experience.
- FAST & reliable operation.
- User friendly dashboard for managing events.

More info: The main strength over the other systems is the fluidity that allows the customer to enter faster on the event.

The color has been chosen based on the competitors, because it's really different from competitions. Also, the color must be strong.

That been said, consider that the up arrows means:
- Speed.
- Send (Tickets are electronic, sent to the customers).
- Fluidity (That's why there are two ones).
- Entrance, fast access.

Thank you for any feedback :)


JNF Design's picture
37 pencils

This is on the right track, but definitely needs some work.

- Get rid of the gradients. They are all over the place and do not add anything.
- Check the space between the r and t; feels a little tight
- The duplicated arrow feels redundant. The ends of it don't match the ends of the other ligatures. Maybe pull it out of the text and only have one.

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