SmartPass - Tickets for events
Brief from client
Client Brief: This logo is for an e-commerce site that sells tickets for events such as shows, sports and so on. Also managing the access to the event (AKA check-in).
- Easy to use interface.
- Great buyer experience.
- FAST & reliable operation.
- User friendly dashboard for managing events.
More info: The main strength over the other systems is the fluidity that allows the customer to enter faster on the event.
The color has been chosen based on the competitors, because it's really different from competitions. Also, the color must be strong.
That been said, consider that the up arrows means:
- Send (Tickets are electronic, sent to the customers).
- Fluidity (That's why there are two ones).
- Entrance, fast access.
Thank you for any feedback :)
Completely revamped ..
New colors, new font, all new.
Some explanations about the logo symbology: