Unión de apicultores Hidalguenses (Hidalgo State Beekeepers Association)
Brief from client
Unión de apicultores Hidalguenses (Hidalgo State Beekeepers Association)
Hidalgo State Beekeepers Association is a group of beekeepers that use their bees in two different ways: they help farmers with bee pollination, and they produce honey as a product to sell.
Hidalgo State Beekeepers Association logo needs to be the brand that will back up the honey brand “apibella” but also must back up the association as pollination consulting group for farmers.
It´s not mandatory but is suggested by the client as a consideration to represent wheat (because of the work with farmers)
Hidalgo State Beekeepers Association is highly concerned about equilibrium between production and environmental health, so they need to represent this equilibrium- duality between environmental care and efficiency in production (the production in the farms pollinated by the bees is highly increased in a natural way)
The colors are free to choose but the “gold” is recommended because of the association with honey and wheat.
The association wants a modern looking image
-OPTION TWO
-From the initial client selection the icon in all versions became a mixture between wheat and a “Langstroth hive” (the most common beehive model) the icon is also represented in an hexagonal shape, a very common form in nature and also base of the hive cells
- The option one and two are inscribed in a circle in an attempt to generate a little more union between the parts that integrate the hive-wheat
-This option all corners are sharp and the wheat is represented exclusively with the lines surrounding the beehive
-In this version the font is a modern serif font
