Unión de apicultores Hidalguenses (Hidalgo State Beekeepers Association)
Brief from client
Unión de apicultores Hidalguenses (Hidalgo State Beekeepers Association)
Hidalgo State Beekeepers Association is a group of beekeepers that use their bees in two different ways: they help farmers with bee pollination, and they produce honey as a product to sell.
Hidalgo State Beekeepers Association logo needs to be the brand that will back up the honey brand “apibella” but also must back up the association as pollination consulting group for farmers.
It´s not mandatory but is suggested by the client as a consideration to represent wheat (because of the work with farmers)
Hidalgo State Beekeepers Association is highly concerned about equilibrium between production and environmental health, so they need to represent this equilibrium- duality between environmental care and efficiency in production (the production in the farms pollinated by the bees is highly increased in a natural way)
The colors are free to choose but the “gold” is recommended because of the association with honey and wheat.
The association wants a modern looking image
-New typography test
-From the initial client selection the icon in all versions became a mixture between wheat and a “Langstroth hive” (the most common beehive model) the icon is also represented in an hexagonal shape base of the hive cells.
This option there are no lines indicating the wheat, the only indication is the more rounded shape in the base of the boxes
2 Comments
Lead out the lines, they're too close together. The progress of this one was well-planned, it's moving in the right direction.
Thank you, i didn´t notice the problem with the space until you point it out, but now I can´t believe I didn’t see it, thank you very much.