Velvet Monday
weejee | Wed, 05/06/2015 - 15:11
Brief from client
Velvet Monday is a worldwide recruitment firm with a focus on mobile product management positions. Their target audience is mobile product managers ages 30 to 45 years.
For this logo I tried to merge the initials (V - Velvet, M - Monday's) together into one visual. By using color contrast I tried to distinguish the initials from each other and it also resulted in a look that resembles a velvet ribbon.
I've chosen this color scheme to manifest a sophisticated and professional impression of the company.
8 Comments
There's no apostrophe in "Mondays." It's plural, not possessive.
Thank you for pointing that out!
No problem.
As for the symbol itself, I think I would lose the gradient. It doesn't really do anything for me, and I didn't get "velvet" out of that. Then add a thin line for negative space, separating the two letters.
Secondly, I would choose a font that better matches your symbol. The M and V is much wider than the letters in your typeface.
Keep at it!
Thank you for your feedback! I'm reminded of never skipping the B&W fase to determine the shape before color. Thanks for recommending usage of bolder typefaces.
I like the concept but you are going to have trouble in black and white. You are going to lose the distinction between the M and the V. This needs to read correctly in straight black and white before you ad gradients to it. I also do not understand the apostrophe. The apostrophe shows possession and references, in my opinion, one specific Monday. If that is the name of the company there isn't much you can do with it, but for a logo that represents professionalism, I question the usage. Velvet Monday's ... what?
Thank you for your reply. I'm going to test it in B&W first and create some space between the V and M to make sure both letters are clearly visible, even in B&W.
This is far from being done.
With the initials M & V, you can really do something great with the symbol. What you have here is way bellow the par. You need to work on that some more.
Keep it up!
I agree with previous comments.
I can see that from a distance the letter V disappears and you can only see M have to improve on that and forget the gradient.