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BeachHou$e New Look

Bajistock | Tue, 10/07/2014 - 20:27

Brief from client 

The logo is for a clothing line named "BeachHou$e", and the only real requirement from the client is that the S in House be a dollar sign.

Here is a work-in-progress of the revised design.
I cleaned up the banner, and added a bit more aggression to the bottom of the anchor.

Also reduced the size of the top of the anchor so it's not so competitive.
Revamped the rope, and added some details to the bottom of the anchor.

I'm going to be honest - I'm struggling with the typography.
I can't narrow down a font that would fit with this logo well, without making it look too kiddish.

Any font suggestions and placement would be MUCH appreciated.

Thanks everyone! I like how this is developing.

5 Comments

Bajistock's picture
Bajistock | Tue, 10/07/2014 - 20:30

This is how I came up with the bottom portion of the anchor, using four triangles

xKillswitch's picture
424 pencils
xKillswitch | Tue, 10/07/2014 - 22:33
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You know, I really do like this style. Your improvement is astonishing.

My opinion on the banner-I really don't think you need the white stroke. It's a bit uneven right now anyway, and I would say it works well without it just fine.

I think the rope is also much better. I do wish they didn't end where they currently are. I think on the top of the anchor, it would be executed better if it "hid" behind the bar and ended there. That's just me though.

As far as your font, I would choose a nice, clean sans serif font to accompany the strong anchor shape.

I look forward to your finished product. This is by far one of the more promising improvements I've seen here on my short span on the site.

Bajistock's picture
Bajistock | Wed, 10/08/2014 - 00:56

Thank you so much for your input!
It's more helpful than you can imagine! :)

Racealistic's picture
66 pencils
Racealistic | Tue, 10/07/2014 - 22:42
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Yes! Definitely in the right direction now. Next step is finding a suitable font. I do have one last remark which is, the ribbon you're gonna use to display the name seems a little rough on the edges, might wanna see how it would look if you smoothly rounded them off. The white stroke is a personal choice i don't think it would look bad or better if you kept or removed it. See how it works out!

Bajistock's picture
Bajistock | Wed, 10/08/2014 - 00:57

Awesome!
New version uploaded with these suggestions in mind.

Thanks so much!

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