MrMorph
Brief from client
Mr Morph is a place where people can take part in the design and printing process of products. From homeware to fashion accessories, we currently offer a range of 10 carefully selected designer's products that can be transformed by you and adapted to your requirements through a very simple computer tool that you can use for free. Just come in, sit down and start browsing through our catalogue. Then, pick a product that you like and start changing the shape, the texture and the colour. Once you’re happy with the results, see it come to life in our 3D print Lab. This is a continuation from People's Atelier: http://www.brandsoftheworld.com/critique/peoples-atelier-ltd-3
We changed the name to make it more friendly and less politicaly charged. In context: http://mr-morph.com
Key Words:
-Modern
-Friendly
-Simple
-Affordable
-Democratic
This is a simple version with no Icon.
6 Comments
Pretty interesting, i like the concept so far! i like the name change too! the other name was too much.
I would tighten the kerning up a bit gradually so it looks like its morphing into one thing. Hell if you just kept it like this it would be pretty killer.
I like the logo but i am not a fan of the font. is too rounded , it gives me a weird feeling like it drifts away, is just me, and I would add something to give some stability to the logo. Otherwise, is your style and i like the job you do...
I really object to that one.
- The Rs are never going to look right. Every 'r' has a messy, open end.
- The typeface seems oddly weak and ineffectual, not friendly or modern.
- How does it possible look 'democratic'?
- Why must it look 'democratic'?
I think the name, 'Mr Morph', is the kind of thing that gets a cartoon character and an exclamation mark for a logo. Consequently, very few ways of writing that down in an unusual font are going to look 'right' (if you'll excuse my ineloquence).
Thanks Dltd, The cartoon character was part of the first proposal but would constrain us to cartoon designs which the client really does not want. Is there a way of doing a logo that fits this requirement?
That's better :)