Notionhead
imdiekem | Mon, 06/18/2012 - 15:47
Brief from client
Working on my own brand. New to this critique. Appreciate all feedback.
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10 Comments
Remove the symbol.. not needed
just get the effect of the colors in the name.. i like that very much
now it seem that "ead"is a different part of the word.
what is the typo of "desing"?
much much better. just remove the symbol
ok where download file in psd
I like the new approach (:
I like this direction, but it would be a mistake if you left it at that in my opinion.
The more i look at it, the more it reads 'notiohead'. I think that you should ditch the symbol, and work on making the 'n' and 'h' more independent as the current approach has flaws and doesn't communicate well enough.
Maybe you could offset the 'n' behind or in front of the 'h'? Like this guy...
http://www.brandsoftheworld.com/sites/default/files/naviamedia2.png
But offset it more than they did - simply because you are not dealing with the same letter / letterform - like the example is. an 'n' and 'h' need more differentiation for it to work.
All of these are just ideas and they might not work when you try them, but I've identified a problem that I see which needs addressing... ;)
I like it. Is this your design? I can see what you're saying about it not communicating and also reading as "notiohead". My goal is to create something that symbolizes the process of starting with the "notion", then fully developing and finalizing it - the "head" part. I want the "notion" and "head" to be dependent on each other, but also be recognizable from one another, if that makes sense. Even better yet, I'd be able to express the idea not being fully formed and flowing into the developed, finalized concept - this might be shooting for the stars a little. All that being said, I'm worried that offsetting one from the other creates too much separation. Your thoughts?
No it's not my design, just a good example of differentiating yet combining two letterforms.
Aiming for the stars is never a bad thing. Id recommend it in fact. The standard / final concept / product can only be better than it would've been otherwise, so yeah, aim high.
In answer to your comment "I'm worried that offsetting one from the other creates too much separation"
...that's the balance which you need to strike and getting it right is the difference between success and failure. The other method wasn't working in my opinion, so figured that you couldn't lose with at least experimenting with the referenced approached.
Ultimately, the differentiation between 'n' and 'h' issue is the thing which needs to be addressed and resolved, and upon doing that you'll almost certainly find yourself with a standalone graphical mark which can echo the main type and also be used as an independent logo for you - as a favicon for example, rubberstamp, embroidered badge.. etc etc etc...
Oh and i'm not a fan of the 'design' type but like the notionhead type choice... :)
Im liking the font design you did pretty creative, but they do have a point it kind of blends in to each other, really cool tho!
smooth and nice logo ,)