Arthur Mani ltd.
Brief from client
Arthur Mani Architects (AMA or Arthur Mani ltd.) is a young Architectural practice based in London and Paris. AMA's Architecture is "network-driven" meaning it is collaborative and linked to environmental, structural and cultural constraints. AMA's design process is fully focused on the client's desires and is driven by computational design tools as well as a multi-disciplinary approach to Architecture. Our aim is to create spaces that are playful, sensitive and unexpected.
AMA's logo should give a sense of the practice's networked, collaborative, playful and computational approach to Architecture. Inspiration could come from tube maps, Alexander Calder's mobiles, road networks, trees, leaves, corals, clouds, bird swarms. It should be as striking, simple and elegant as Louis Vuitton and Yves Saint-Laurent. It could be colourful if done subtilely (possibly through gradients).
Thank you very much for your feedback. Below is a list of the changes for logo 2:
1)The nodes of the network are much smaller (same size as the dot over the i of Mani).
2)More nodes to the network to make it more like a network. It could be a plant not just a tube map now.
3)Logo less "horizontal" (no beginning no end).
4)The letters are behind the network to emphasize collaboration over ego.
5)Having two layers also create a sense of space...
6)Two hills (the A and M) are guiding the network. This might add a bit of Architectural quality to it?
7)Two colours, grey and black to keep it simple.
8) The Serif font looked too classic. After trying many fonts I kept Aharoni. I could change it. It's the only font that made the AMA letters stick out..
The subway reference is a conscious one. As pure network, unexplored, mysterious, useful, It is for the client one of the most intriguing "architecture" :)
Have a look at it in context: http://www.arthurmani.com Looking forward to hearing your feedback.
35 Comments
2nd version less readable than 1st…
try to simplify network lines without override the text…
Did you try incorporating the dots on the i's into the nodes?
This is tempting! I will try. Thanks Chomp
I love the whole idea, concept, background story everything sounds like you put a lot of thought and work into it!
Still think it looks like an IT firm instead of an architect firm tho.
Thanks a lot Steve, do you think I should use a symbol that dircetly relates to Architecture (i.e. pitched roof house) or can it be slightly more abstract? It's a thin line i guess.Will try couple things.
The idea of incorporating the nodes and paths into the text sounds like a good idea
I think it is far too busy for a logo & lacks sensibility between the text & the lines. Also, if the client was asking for no beginning/no end, some of the lines should not begin or end with nodes. Font is still too juvenile and thick for the type of client, especially when juxtaposed against the fine lines of the 'subway system'
I think you're wayyyyyyyy overthinking this! There isn't anything simple about various lines that go in all directions sitting overtop the name of the company. I don't believe the letters sitting behind symbolize what you're stating. Honestly, I think it's a bit of a mess and the font is ancient. Maybe I'm just in a bad mood today, but I think you need to start from scratch.
I really dont like the font... and I dont know i having the lines on top will be the right solution
Hum the line in front of the logo really bad, for an art thing the font is really pore, just try another thing, because this one will not work, sry.
still tech, try something more conceptual to represent the architect. And nothing in front of the title. Maybe u should to try another thing, the usb idea is locking u ;)
Thanks Marcelo, the tech thing is part of the brief though. I understand that people might expect a more immediate Architectural icon. I will try a more simple idea...
You're an architect, right? Think of the Typeface standing upright on a road made of network lines, but this time in perspective view, as if you are actually standing in the middle of the road. (difficult to explain, hope you get the idea)
arthurmani dude my vote is for 1st option ... also you have No of 2 dots of " i " you can play with the same idea with 2 dots ...
your idea it's ok but i don't know how you will read this at small resolutions. I would arrange in a different way that logo, something like a web incorporating the font or a font made with some kind of web. Also, it doesn;t give me the feeling of architecture, it's more it or hardware like.
This are only 2 exemples... maybe it will help you... or not eheheheh
This is the other exemple
Thanks a lot Geracao. I like the font what is it? Putting the symbol above the text is very stylish, i will try it.
ARTHUR MANI - BorisBlackBloxx
architects - Classic Robot
:)
I agree, too complex. A good logo can go without any text. With this design that doesn't work. Also try other colors. All architects use grayscale logo's. That seems to be characteristic for 'design' ans 'style'. If you want to be different use a cool color like light green, or purple. Just a suggestion...
you right that colors may result
Not really sure what is going on here... but that is a pretty basic logo. The fonts are simple sans serif fonts, and the nodes are confusing. They are all over the place. There are a couple of examples up above that are better than this one. This logo screams technology and circuit boards, not building buildings. I would take the examples and try again.
The concept of connectivity is coming through with the use of the lines like the tubes. The fact that it is overlaid on top of the text is making is look 'something is wrong' as it is not blending in.
It looks tech, but if that is the intent then I'm good.
The font can be relooked and the name in two lines is good too.
Play with the size of these two words to make it look like perspective - the first word Aurthurmani can be smaller and Architects can be bigger making it look like steps going up.
the network can be around very subtly instead of stiking the text.
Put a quick image together for the concept-- take a look
Very nice Rakesh, thank you very much for your effort. I feel like I am getting closer to understanding what I should do now :) Version 3 on its way!
Hello:
I think the logo design reflects more like it is for an electronics company than Architects, Graphics are over the letters, that makes hard for the people to read what the letters say, find a simple graphic that will give the idea that the logo is for an architect person or firm,remember, make things simple these are the best things for a logo, even if the logo is just letters but find a great font, that you can modify a little with illustrator.
if you want to create a themed logo architect, first you must create or think of brainstorming. there you will find lots of ideas on a logo architect.
MMMmm.... its difficult, I think the idea is intended to reflect on architecture, why not use the symbols commonly used in architecture in the planes? you go far far away from the main idea of the first version. and excuse my English a bit is that this is a bad translation of google.
a veces me encantaria leerlos a todos pero mi ingles no es muy bueno y aveces limito mucho mis respuestas por la brecha de lenguaje que existe.
Suerte!
I like your draft. But it would look better and would be easier to read if the grey lines would lie under the black letters. And try the proposal to integrate the i-dots in the graphic.
I like this option a lot, its far from the first draft but very nice and clean. i would just suggest another font?maybe something like below?just an advice..
Thanks a lot Sara, i love its simplicity. The bottom one is my favourite. I like how you are using the same A in the symbol and in the text! Thank you
Hi Sara,
Which font did you use?
Many thanks
I have just tried this one and it works really well. I will test more options in relation to this. Thanks again Sara!
Take the black one from Lukinha above (the first one in black)
I think sara jasmi...first sample is pretty cool
maybe more technologic the typography and add a symbol