Arthur Mani ltd.
Brief from client
Arthur Mani Architects (AMA or Arthur Mani ltd.) is a young Architectural practice based in London and Paris. AMA's Architecture is "network-driven" meaning it is collaborative and linked to environmental, structural and cultural constraints. AMA's design process is fully focused on the client's desires and is driven by computational design tools as well as a multi-disciplinary approach to Architecture. Our aim is to create spaces that are playful, sensitive and unexpected.
AMA's logo should give a sense of the practice's networked, collaborative, playful and computational approach to Architecture. Inspiration could come from tube maps, Alexander Calder's mobiles, road networks, trees, leaves, corals, clouds, bird swarms. It should be as striking, simple and elegant as Louis Vuitton and Yves Saint-Laurent. It could be colourful if done subtilely (possibly through gradients).
Thanks for the great critiques! This is my personal take on Sara Jasmin and Lukinha's logo. Just a bit more wild and fun. Closer to my Architectural taste. what do you think?
Check it in context: www.arthurmani.com
20 Comments
looks okay but too sharp with all the triangles on the logo and text. i tried to play a bit with it, i hope you won't mind. :)
Thank you Tess! You think it is not necessary to connect the logo to the text visually? Which font are you using? Many thanks.
if there is a specific font that is seen on the logo itself, the company name should be in the same text, but in this case you can visualize mainly the structure on the logo. only those with sharp eyes can see the AMA incorporated in it. i used avant garde for the font. hope that helps. =)
dear in all logo i find its to widely in text to much space i dont know i just felt ...
Arthur i would like to try also :)
Hi Abbas, thank you for all your advices! Please try I am very curious to see :)
dude give me your email address so will send you something
trying to upload here but its starching
Hi Abbas, it would be great if you can send me the vector version on arthurmani@gmail.com
what your logo says??..i mean the symbol above the text
Hi Dhanush Dk it says AMA, is it confusing? How should I express it better without loosing the spirit? Many thanks
I really like the symbol in this one... finally you are almost there arthur... just work on the fonts. congrats
never underestimate the importance of the uppercase on any logo...
Sounds interesting, should I keep it uppercase then?
cualquier trabajo debe depender de la idea la estructura u la creatividad del diseñador, de la seguridad del mismo emerge un trabajo ejemplar, solo la tipografia arthur , un abrazo y adelante
I like this ideia, more to architect. But U really a new package of fonts. Try the simplicity behind your idea. But yeah this is the path.
The Idea is good, though I feel that the Symbol is a bit odd shaped. It takes some time & imagination to see the AMA in the symbol. Many people will not see it. So I wonder if it is so crucial to put the AMA in the symbol anyway. You can also use the two A's underneath the M to make it more compact.
OK this one cant compite with abbas idea... but its just another idea (click on the image to see it with out destortion)
Thanks for the effort Geraco, I like it a lot but I prefer an irregular or curved geometry for this logo, just to reflect the Architecture I do :) Many thanks
the idea of @geracao ideias is good, maybe use line more thiner because the logo explains the architecture and the typography use that explains @tess_057
No, this kinda sucks, like everything else you've shoved in our faces. You're not a designer, so get out of the game.